I have a thing for creative thinking and making brands noticeable. It is the least to say that communication is my home ground. I am currently juggling strategy, branding and marketing at Fossflakes A/S.
I thrive in managing projects, from crafting compelling communication materials to ensuring timely and budget-conscious execution. My expertise spans the development of media plans, advertising assets, and commercial and branding content for newsletters and SoMe. I am adept at stakeholder management, collaborating seamlessly with sales teams, agencies, and external partners to deliver cohesive brand activations.
Fossflakes
2022 – Current
As Marketing Coordinator, I align marketing efforts to support both B2C and B2B objectives through strategic campaigns that enhance brand awareness and drive engagement.
Since February 2022, I’ve managed social media for Nordic Sleep by Fossflakes, achieving 50.87% growth in followers. I create newsletters that generate sales while reinforcing branding and loyalty. I collaborate with external stakeholders and influencers to build partnerships and execute impactful campaigns. My role also includes being the creative lead, producing ad content, coordinating photoshoots, and ensuring consistent brand communication across channels, contributing to the overall success of marketing initiatives.
Bayer Environmental Science
2020 – 2021
As a Marketing Coordinator in a one-year maternity cover role at Bayer Environmental Scienc, I managed all marketing and communication activities across Denmark, Norway, Sweden, Finland, and the Baltics, aligning initiatives with regional and global strategic goals. I played a key role in planning and executing Google Search and Display ad campaigns in Denmark and Sweden, while also overseeing the maintenance and optimization of digital communication channels, including four websites, the Pest Partner App, and YouTube.
Additionally, I administered the marketing budget, ensured efficient resource allocation, coordinated product label updates for compliance and brand visibility, and contributed to the ideation and production of advertisements, leveraging my graphic design skills.
Vækst Jammerbugt
2019–2020
Utzon Center
2019
As a Communication Assistant, I was responsible for content creation and copywriting, delivering engaging materials to promote the region’s tourism offerings. I collaborated on creating newsletters to ensure effective communication with the target audience and cultivated direct relationships with tourism and business partners, fostering productive partnerships. I co-managed and enhanced the Facebook page, driving community engagement and brand visibility. Additionally, I successfully optimized and updated content on both the Danish and English websites, providing visitors with relevant information that contributed to increased online engagement and user satisfaction.
During my internship at the Utzon Center, I supported the communication and marketing strategy for the global UTZON UNBUILT international architecture competition, including planning, optimizing, and executing key initiatives.
I also led the ‘UNBUILT mini’ children’s competition, attracting over 200 participants. My contributions included creating engaging social media content, managing online engagement, and designing flyers, posters, and digital assets for the website. Additionally, I co-managed and updated the center’s website, honing my skills in communication, marketing, graphic design, and content creation within a dynamic cultural institution.