I have a thing for creative thinking and making brands noticeable. It is the least to say that communication is my home ground.
I am currently juggling strategy, branding and marketing at Fossflakes A/S.
Learn about my
work experience
Fossflakes A/S
Brand Communications Specialist
Apr 2024 – today
Marketing Coordinator
Feb 2022 – Mar 2024
At Fossflakes I lead brand communication, marketing and creative direction, shaping how the brand is seen and experienced across markets. My role is a mix of strategy and creativity, from the first spark of a campaign idea to the final details of a newsletter or photo shoot. I love creating stories that connect people to the brand and building a strong, consistent identity that lasts.
What I have achieved:
Grew and nurtured the Nordic Sleep by Fossflakes community with steady follower growth and meaningful engagement
Strengthened brand awareness through influencer collaborations, gifting and partnerships that created long-term visibility in key markets
Directed seasonal campaigns, photo and video productions that lifted the brand’s storytelling and creative expression
Drove the development of a refreshed visual identity and ensured consistency across every channel and touchpoint
Produced visual assets and copy for social media, newsletters, website, ads, packaging and print that supported both consumer and retail growth
Planned, wrote and executed B2C and B2B newsletters with measurable impact on engagement and sales
Created paid campaigns on Meta with clear contribution to sales performance
Handled the annual marketing budget
Mentoring a marketing student assistant
Spearheaded new brand-building projects with focus on storytelling, creative direction and long-term brand equity
Bayer Environmental Science
Marketing Coordinator
2020 – 2021
As Marketing Coordinator I led branding and marketing B2B activities across Denmark, Norway, Sweden, Finland and the Baltics, aligning local initiatives with regional and global strategies.
Key achievements
Planned and executed Google Search and Display campaigns in Denmark and Sweden that increased online visibility and generated qualified leads for core B2B segments
Strengthened Bayer’s digital presence by maintaining and optimising four websites, the Pest Partner App and YouTube, improving usability and growing engagement across channels
Administered the regional marketing budget, improving efficiency in resource allocation and securing transparent reporting to management
Coordinated product label updates to ensure compliance and consistent brand presentation across markets, supporting both sales and regulatory requirements
Contributed to the ideation and production of digital and print advertisements, leveraging graphic design skills to deliver clear and engaging communication tailored to B2B audiences
Supported sales teams by aligning marketing materials with customer needs, reinforcing Bayer’s position as a trusted partner in the professional pest control industry
Vækst Jammerbugt
Communications Assistant
2019–2020
As a Communications Assistant, I was responsible for content creation and copywriting, delivering engaging materials to promote the region’s tourism offerings.
I collaborated on creating newsletters to ensure effective communication with the target audience and cultivated direct relationships with tourism and business partners, fostering productive partnerships.
I co-managed and enhanced the Facebook page, driving community engagement and brand visibility. Additionally, I successfully optimized and updated content on both the Danish and English websites, providing visitors with relevant information that contributed to increased online engagement and user satisfaction.
Utzon Center
Marketing and Communications Assistant
2019
During my internship at the Utzon Center, I supported the communication and marketing strategy for the global UTZON UNBUILT international architecture competition, including planning, optimizing, and executing key initiatives.
I also led the ‘UNBUILT mini’ children’s competition, attracting over 200 participants. My contributions included creating engaging social media content, managing online engagement, and designing flyers, posters, and digital assets for the website. Additionally, I co-managed and updated the center’s website, honing my skills in communication, marketing, graphic design, and content creation within a dynamic cultural institution.